( Cardiff, February 10th 2010)

 

Leading trade credit insurer Atradius is flying the flag for trade credit insurance with the launch of a new advertising campaign aimed at regenerating confidence in the industry and leads for their brokers and reassuring customers that trade credit insurance is still key to many business transactions.

 

The campaign was developed by Cheltenham agency Factor 3.

Katie Nie, Senior Manager Corporate Communications & Marketing at Atradius, said:

“The campaign uses dramatic gymnastic imagery as an analogy for the confidence, strength and poise that Atradius can bring to businesses taking advantage of their credit insurance and business information.”

 

Shaun Purrington, Regional Director of Atradius UK & Ireland explains:

“In 2008, at the worst of the downturn, trade credit insurers covered £302bn of UK trade. We are the unsung heroes of many transactions, keeping businesses safe, yet this is rarely reported. We are once again increasing exposure, have better trading information on businesses than ever before and mean business. Our job is to help businesses to trade safely – and that is key to economic recovery both in the UK and beyond.”     

 

 

 

Notes to editors

About Atradius:

Atradius provides trade credit insurance, surety and collections services worldwide, and has a presence in 40 countries. Its products and services aim to reduce its customers’ exposure to buyers who fail to pay for the products and services customers purchase. With a 31% share of the global trade credit insurance market, its products contribute to the growth of companies throughout the world by protecting them from payment risks associated with selling products and services on credit. With over 150 offices, it has access to credit information on 52 million companies worldwide and makes more than 22,000 trade credit limit decisions daily. For information about Atradius products and services visit www.atradius.co.uk

 

 

 

Further information: 

Atradius Corporate Communications 

Jo Aaron

Tel: 02920 824873 / 07768 233338

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it